ALS

Paper , Order, or Assignment Requirements

We’re talking a lot about advertising and social media this week. Let’s apply this directly to one of the successful ad campaigns mentioned in this module’s lecture:
• ALS #IceBucketChallenge
• Always #LikeAGirl
• Coca-Cola #ShareaCoke
• IKEA bookbook video
• McDonald’s Super Bowl 2015
• Taco Bell #OnlyInTheApp
• Virgin America Boo videos
In a minimum of 3 pages, please do the following:
• Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
• From there, look at what the ad actually says (like the beer ad from Module 3 says that women are sex objects).
o Describe how social media plays into the intent and the actual message?
o What made it successful (or not successful)?
o What ideas and opinions do you have about the product or brand after reviewing the ad?
• What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

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