Business Idea: Wireless Straightened

Paper , Order, or Assignment Requirements

• An Executive Summary to include a concept statement, a value statement and an illustration of the proposed offering and depict value from customer’s perspective.
• An industry and business sector analysis outlining the stage of the industry life cycle, the challenges currently facing the industry, the attractiveness of the industry (should include a PEST Analysis)
• Give an outline of the PROBLEM from the customer’s perspective;- provide relevant pain statement(s) from primary and secondary research.
• Market Analysis (to include both secondary and primary research outlining profile of target market, market potential and other market segments, where the idea fits in the market).
• Competitor Analysis
• SWOT Analysis and Risk Assessment
• Marketing Plan providing detail of strategies and tactics to be used
• Growth and Expansion Plan
• Details of the New Venture Team
• Financial Plan and Operations Plan
• Spell out the opportunity:- sum up the key factors creating the opportunity for the idea?
Continuous Assessment Part B

This year we plan to use the projects to help students develop their business ideas further. One of the most sought after competitions is Enterprise Ireland’s National Student Entrepreneur Awards competition ( The competition has a prize fund of €35,000 in cash and a further €30,000 in consultancy and mentoring support).
As part of these guidelines we would like you to develop a 3 minute video of your project under the following headings. Please email a link to your video to Angela & Annamrie by Friday 10th March. We will mark them and suggest changes should you wish to enter the Enterprise Ireland Awards. We will support you in doing so.

EI are looking for great ideas with commercial and export potential. The first step is to submit a video that shows how great your idea is.
Let us know…
1. What the product is
2. Who you think will buy it
3. How quickly you can commercialise it
4. Its export potential
5. Is there a competitor? if yes, why is your idea better?

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