Case Study Report:Tata Motors

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  1. What could be the main reasons for Tata Motors entering the global ultra-low-cost car market? (using marketing segmentation to analyse)
  2. What are the competitive advantages that Tata Motors would enjoy with Nano in emerging markets? (emerging market: India and China, analyse the capability of India and China)
  3. Which screening criteria would you suggest for Tata Nano’s IMS Process. (international marketing strategy for Tata Nano)
  4. Which world regions and specific countries would you suggest Tata Nano should enter after India and China? (what else they can do in international marketing)

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