CASE STUDY SHORT ANSWER

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Question 3: In Chapter 2 “Your Business Idea: The Quest for Value”, Robert Rainsford was
introduced in the FRANK’S ALL-AMERICAN BARBEQUE case. He has returned to the familу
business and is very enthusiastic about expanding the business. He has identified four
options: (a) expanding the restaurant either at its current site or elsewhere in Fairfield; (b)
opening several similar-sized restaurants in nearby towns; (c) using the Internet to expand
sales; and (d) expanding the sales of Frank’s sauces from a local store to a regional
supermarket chain. Any one of these ideas would represent a change from his father’s
business model. Given that he had not expressed any interest in the management of the
business, how should he go about approaching his father with these ideas? If the company
expands, should Robert approach his sister and her husband about taking a more active role
in the business? What should their roles be?

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