Collaboration: Portfolio management

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    Innovative organisations successfully maintain their position in their industry through development of their portfolio of products and services. For example, Apple’s products transformed not just the personal computing industry, but the music and mobile phone industries.

    In this Collaboration, you will discuss with your colleagues the part portfolio management plays in maintaining a competitive advantage, using examples from an organisation with which you are familiar. As you obtain a good understanding of the products and services that this organisation offers (and has offered), consider how they have allowed the organisation to maintain a competitive position within its industry. It is important that you explore the strategic implications of the products and services that the company offers and has offered.

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