Introducing a New Product to the Market

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Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss: The overall strategy; why segmenting, targeting, and positioning are useful methodologies Segmentation and targeting choices Characteristics of the target market Why that target market is attractive The positioning strategy

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