Marketing to People of the Colombian Culture

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Marketing to People of the Colombian Culture
Select any 10-15 unique characteristic of the Colombian culture. Analyze each characteristic as explained below:
? Number each item serially, and label each characteristic so as to describe it accurately.
? Explain how that characteristic creates a unique thinking and behavior of the people as consumers.
? Draw specific conclusions that are relevant to international marketers and visitors. You may use examples of specific products or services to explain what a foreign marketer must do differently to be effective in selling them. You may also explain and what a foreign visitor may enjoy as well as must watch out for.

Write the items of your assignment exactly in the following format:
1. Gender Roles – Role of Women in Society
(Describe in a paragraph what role the women play in family and society and how it affects them as people and consumers.)
Conclusion:
Explain what foreign marketers must do to market to them effectively. You may use specific product examples.

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