MKT 498 – Company coke cola,Identify three advertising tools

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• company coke cola
• Identify three advertising tools that the company uses.
• Examine each advertising tool and indentify the target market(s) the company tries to reach with each of the three tools.
• Evaluate the effectiveness of each advertising tool and its reach to the intended target market.
• Suggest at least one change to each advertising tool to increase its effectiveness.
• Assess one additional advertising tool the company could implement to reach its target market, and explain why you think this would be a good addition to the advertising mix.

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