Netflix Analysis

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Netflix is a leading provider of video streaming to customers around the world. In this case

study, you are required to prepare a 2500 word report that: (i) examines the rise of Netflix;

and (ii) considers its future in a highly competitive market. In preparing your report please consider whether Netflix’sstrategies will assist the company in realising its long term objectives (hint: review the Netflix annual report and it strategy statements, which are available on its website).

Your report must be structured as follows:

  1. Introduction (5 marks)
  2. Institutional Background (5 marks)

2.1. A brief history of Netflix

  1. This rise of Netflix (20 marks)

3.1 Changing technology

3.2 Operating online

3.3 Pricing strategies

3.4 Netflix’sinnovations

  1. Will Netflix remain the dominate provider of online video streaming? (15 marks)

4.1 What is the Netflix strategy?

4.2 How is Netflix currently performing?

4.3 The future of Netflix

  1. Conclusion (5 marks)

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