Strategic Marketing Report

Paper , Order, or Assignment Requirements

Your task is to prepare a written strategic marketing report using a business style format for Apples iPhone for the 5-year period 2016 –
2020. You will need to take into account that in the smartphone industry a new version of a smartphone is typically launched every year
and technological change is quite rapid with disruptive technologies constantly displacing what were once considered industry standards.
You should make sensible assumptions on what publically available information you can find. Additional information, guidance and
resources will be provided on LMS and during seminars.

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