Strategy Paper (5,000 words)Critically evaluate the case study’s current strategy, make recommendations for strategic choice and implementation.

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Apply strategic management approaches (Porter 1985, Johnston & Scholes, and Bowman; Levitt and Gilligan et al) of: Strategic market analysis; Competitive strategy; and Value Chain (Porter 1985) modelling; to a case study example. Critically evaluate the case study’s current strategy, make recommendations for strategic choice and implementation.

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