SWOT analysis and Value chain analysis:Create a SWOT analysis to understand Under Armour's strengths and weaknesses and opportunities and threats.

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  1. Does Under Armour have a sustainable competitive advantage? If so, what is the source?
  2. What about Under Armour’s evolution and current business strategy may pose problems going forward?
  3.  Conduct a Value Chain analysis to identify value-creating activities.

 

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