Web Analytics

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this is a report and its about https://www.tedbaker.com/uk

you have been asked to review and propose a course of action for the large online retailer, http://www.tedbaker.com/uk, as an independent web analytics consultant. Your review should include an overview of the site, stating where and what web analytics paradigms, frameworks, techniques and tools you could use. Indicating the rationale for this and how it could be usedto understand visitors’ behaviour, clickstream, and how to improve the website’s success,performance and business decision making. You should also include in your overview, a discussion about how http://www.tedbaker.com/uk’S business intelligence can be linked to its web analytics data, providing a case for this based on relevant theories, frameworks and/or architecture. THE FOLLOWING KEY ELEMENTS MUST BE COVERED: ? Executive summary and introduction ? Analysis of http://www.tedbaker.com/uk Web site ? Discussion and analysis about the link between business intelligence and Web analytics for http://www.tedbaker.com/uk ? Proposing and justifying the appropriate use of Web analytics tools in order to understand the visitors’ behaviour, clickstream, improve the Web site usage and business performance, and support decision making for http://www.tedbaker.com/uk ? Conclusions ?

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